How—Knowhow. We Live, Work + Play.

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Designing with a Human Touch

HOW. blends the finesse of personal service with the sophistication of functional design. Their digital platform reflects a commitment to real interactions, offering a curated selection of over 2000 furniture pieces. I crafted a user experience that feels like a conversation—inviting, intuitive, and deeply connected to HOW.'s ethos of genuine customer engagement.

With tools like the Project Planner and a comprehensive Resources section, the website streamlines the creative process for designers. It's a space where every digital interaction echoes the thoughtful service HOW. is celebrated for, making every designer's journey smoother and more connected.

HOW. is redefining the harmony between personal service and online experience in the design industry.

Link to the Website
www.howgroup.com.au

I WAS RESPONSIBLE FOR

Web & UI/UX Design
Digital Asset Management
Extensive Image Retouching & Team Management
Brand Adaptation for Web
3D Logo Rendering
Two-Month Project Timeframe

Credits

Brand Designed by Team Artillery.

Feature Highlights

Navigating Design Through Shaping Interactive Tools

Unveiling the distinct features of HOW.'s digital platform, each facet is shaped by my dedication to precision and creative foresight. From the intricately designed interactive Project Planner to the engaging conversational search filters, every tool was carefully honed to enrich the user experience. These elements reflect my commitment to pushing the boundaries of innovation, providing design professionals with a toolkit that's both comprehensive and intuitively aligned with their daily creative process.

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The Resources Platform

In creating HOW.'s Resources page, my focus was on execution as much as design. It's a robust repository that serves as a lifeline for designers, allowing them to swiftly locate and download up to 7 types of files per project—from specifications to images—across a vast selection of over 2000 products. The meticulous task of naming, organising, and ensuring each file's integrity was significant, a behind-the-scenes orchestration of content that now saves countless hours for HOW.'s users.

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The Project Planner

The Project Planner optimises the interior design process by incorporating a plus sign that cleverly embodies HOW.'s visual language. As the lead designer, I ensured this feature not only facilitates product additions but also boosts brand recognition. Users can upload floor plans, compile products, and send enquiries directly through the planner, enhancing efficiency and productivity.

From Digital Drafts to a Showroom's Signature Display.

Concept Renders to Reality

In the branding visualisation process for How., I rendered and stylised the proposed logos in 3D, providing the client with tangible, dynamic representations. One of these designs was selected for their showroom’s sculpted signage. The sophisticated presentation of the logos through my 3D renders played a key role in influencing their choice, demonstrating the importance of effective presentation in branding decisions.