BOOZOOM—Knock, Knock, Cheers!

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The Design Journey

As the lead designer for BOOZOOM, an alcohol delivery platform, I directed extensive user research, including interviews and persona development, to ensure the web and mobile app met user needs effectively.

My role encompassed UI design, enhancing functionality, and managing the project, all aimed at delivering a seamless and engaging user experience. This thorough approach refined our design strategy and established BOOZOOM as a reliable and enjoyable service for quick alcohol delivery

I was responsible for

Web & Mobile App UI/UX
Brand Adaptation for Web
Concept, Research, Interactions
6 Week Project Timeframe
Image Retouching/Digital Asset Management

Credits

Visual Language by Team Artillery.
In Collboration with Froth Apps (Software Engineers)

Bridging Function and Form

Harmonising User Experience with Visual Design

In the development of BOOZOOM, the synergy between user experience and visual design was paramount. Our approach integrated extensive UX research, ensuring the app was intuitive and user-friendly, with a visually appealing design that resonated with our target audience. This strategic fusion not only enhanced navigational ease but also reinforced the brand’s identity, making every interaction both aesthetically pleasing and functionally efficient. The cohesive design philosophy led to a seamless experience, encouraging deeper user engagement and satisfaction